Working on a brand’s packaging recyclability is a great way to achieve one’s sustainability goals. Facing the growing ecological challenges at stake for its brands, Kellog’s has set up a clear sustainability policy: to make all of its packaging reusable, recyclable at scale or compostable by end 2025.

In this context, the Pringles brand, well-known for its 50 years old packaging format, asked the SUEZ.circpack® team to help them reach another level of recyclability.

In this case study, you will discover…

  • How the Pringles brand improved its current packaging’s recyclability
  • How it designed its next packaging to make it even more recyclable at scale
  • How it took into account the future of sorting technologies to make it as long-lasting as possible

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