Recycling and recovery

SUEZ steps up the digitalisation of its Recycling and Recovery activities by acquiring a stake in Rubicon Global

SUEZ and Rubicon Global today announced a groundbreaking strategic partnership to revolutionize the waste industry. As a pioneer of the application of connected and digital solutions to the sustainable management of secondary resources, SUEZ is pursuing its strategy to develop new services, in particular in recycling and waste recovery. SUEZ led Rubicon’s current funding round which has raised more than $50 million.

Rubicon is a cloud-based, full-service waste and recycling company focused on sustainability. It works with customers, including many Fortune 500 companies, small and medium businesses, and municipalities, to find inefficiencies and cost-savings in their waste streams and to develop new and innovative ways to reduce, re-use and recycle waste.

This partnership, which combines Rubicon’s innovative model with SUEZ’s experience of sustainable resource management, will open the way for the deployment of innovative and effective solutions on the US and European markets.

SUEZ and Rubicon will partner on technology and data, accelerating the development and deployment of Rubicon’s proprietary cloud-based hauler management platform, customer portal and mobile apps. SUEZ will use Rubicon’s technology in their fleet of vehicles which will help modernize and transform their collection business. In addition, the partnership will focus on improving service for municipalities through smart city innovation, helping city governments improve residential waste and recycling services through data collection and analysis, as well as fleet optimization and efficiency.

In Europe, SUEZ aims to accelerate the digital transformation of its Recycling & Recovery Division, by improving its customer portal and creating digital platforms dedicated to scattered waste volumes. The aim is to optimize the collection of small quantities of waste produced by many customers who are geographically dispersed.

While much of the waste industry is moving away from a linear to a more virtuous circular model, waste disposal methods are still mainly used in the United States. Rubicon challenges this model and SUEZ follows with interest the evolutions to come on this market.

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